A Baidu Search Marketing
Google is everyone’s piece of cake in the western world’s market – something that has earned search a great reputation for years. Statistics say that nearly every business in the US and Canada has to make use of this search engine to get the clients they need. However, the story is different in the Eastern world. In fact, research indicates that Google represents a trivial 2.3% of all searches in the Republic of China. What is taking the center stage in the Eastern markets is the Baidu search engine, with a strong 68.5% of all searches made on the platform in question. Of course, there are other competitors, the 360 Search being the nearest one with its share amounting to 14.2%.
And Baidu is doing so well, and that is what the developer wanted; it never occurred to him if they will stop at anything when it comes to actualizing their goals, even if they were going to use the Google’s tactic – they have to reach where Baidu belongs in the Eastern World. In recent years, Baidu reached the apex of the brand goals that its target and has been considered credible by most businesses out there. You could be surprised to know how these developers worked to gain the fame and strength they have now, but all that they did was to leverage on the uniqueness of the Chinese culture and texts by maximizing the texts on the basis of parsing and interpretive technology. And Google didn’t have the capacity to do this, even today.
What’s more, you need to remember that Baidu is technology agency and so it has a range of services to offer. As a matter of fact, the search engine service was one of their extension services. You see, Baidu is renowned for great cloud computing services, translation services, a web browser, video platforms, music, maps, as well as amazing travel sites, just to mention but a few. Nevertheless, a huge amount of return comes from the search result pages that they get as well as the built-in ad network system. And why it has a great markets in the Eastern world is the fact that the technology is built on Simplified Chinese language, and this is something that doesn’t support other language.
And its layout is extremely simple. It is designed in such a way that the system places the most searched and related topics in its sidebar. Its layout is eccentric. In addition to that, the sidebar includes extra information such as links/videos of all the content that you may be looking for in there. And these searches may also include a text description and other designs that help you clarify specific details. If for instance, you need to find information about a personality, say “Willis Ortega”, you would get accurate results alongside other suggestions and actors on the same page. If you want to information regarding fashionable cloth, maybe trendy fashions, you will find several options along with the intended brand and style.